Ecommerce email marketing, without the complexity

Looking for a simpler Klaviyo alternative?

Klaviyo is a powerful platform. Mailro takes a different angle: the ecommerce email features your store actually uses, with a setup you can finish today.

mailro.io/flows

Setup

Minutes

Flows

Ready-made

Free tier

500

Active flow

Cart abandonedWait 1hReminderWait 1dProduct picks

Why pay for complexity you don't need?

Most stores use a handful of email flows and a weekly campaign. Mailro is built around exactly that: connect your store, activate the flows that drive revenue, and keep the workflow simple enough that you actually use it.

  • Ecommerce-focused rather than general purpose
  • Essential automations ready out of the box
  • A straightforward day-to-day workflow
  • Accessible pricing that starts free

Everything you need to grow with email

Ecommerce automations

Welcome series, abandoned cart, post-purchase and product-view flows — ready to activate, not built from scratch.

Campaigns

Send to your full list or to segments built from store behaviour, using ready-made content blocks.

Abandoned cart recovery

Automatically follow up shoppers who left without buying, with the products they left in the cart.

Store integrations

One-click Shopify and WooCommerce connections that sync customers, products and orders.

A setup you finish today

Connect, activate a flow, send. No implementation project and no consultant required.

Simple pricing

One plan that scales with your contact list. Free up to 500 contacts, then from $19 per month.

Which one fits your store?

Both platforms do ecommerce email well. The honest question is how much platform you need.

Mailro may fit you if

  • • You run an ecommerce store and want email working this week
  • • You need the essential flows: cart, welcome, post-purchase
  • • You prefer a short, predictable setup over deep configuration
  • • You want pricing that is easy to reason about as your list grows

Klaviyo may fit you if

  • • You need a very broad, highly configurable feature set
  • • You have a dedicated team or agency to run the platform
  • • Your program depends on advanced, custom data modelling

Switching from Klaviyo

Moving over is a short job. Export your contacts from Klaviyo as a CSV and import them into Mailro, then connect your Shopify or WooCommerce store so cart, order and product data starts syncing. Activate the ready-made flows, send a first campaign, and keep both tools running side by side until you're confident.

Want a hand with the move? Email hello@mailro.io.

How it works

  1. 1

    Create your account

    Sign up free — no credit card required.

  2. 2

    Connect your store

    Shopify or WooCommerce — one click.

  3. 3

    Start campaigns and flows

    Activate ready-made flows and send your first campaign.

Simple pricing

Mailro Standard

Free

  • Up to 500 contacts
  • 3,000 emails / month
  • No credit card required

From $19/mo

  • High-volume email sending
  • Volume-based pricing
  • All flows and campaigns

Pricing scales with your contact list — $46/mo at 5,000 contacts. See full pricing

Frequently asked questions

Is Mailro a good alternative to Klaviyo?
If you want ecommerce campaigns, abandoned cart recovery and automated flows with a simple setup, Mailro is a good fit. Klaviyo is a powerful platform with a very broad feature set — Mailro focuses on the essentials most stores use every week.
Can I move my contacts from Klaviyo?
Yes. You can export your contacts from Klaviyo and import them into Mailro, then connect your store so purchase and cart data starts syncing.
Does Mailro have automated flows?
Yes — welcome series, abandoned cart, post-purchase follow-up and product-view flows are ready to activate.
Does Mailro support abandoned cart recovery?
Yes. Mailro detects abandoned carts from your connected store and sends automated reminders including the products left behind.
Which stores can I connect to Mailro?
Shopify and WooCommerce are supported today. If you use another platform, contact us at hello@mailro.io and we'll help you get set up.
What does Mailro cost?
Free for up to 500 contacts and 3,000 emails per month, with no credit card required. Paid plans start at $19 per month and scale with the size of your contact list.

Keep exploring

Try Mailro free

Connect your store, activate your first flow and see what simpler ecommerce email looks like.